11 Ecommerce Trends Leading The Growth of Online Retail

Every year ecommerce industry introduces innovative solutions that contribute to the growth of
online retail businesses. This year has not been the same as well. Merchants are introducing
the newest business methodologies to impress their customers and bring higher conversions to
the table.

However, there are countless changes and developments observed in the market. Some are
here to stay for a long time and some may vanish with the changing trends. So let us focus on
what is going to sustain here. The blog today will take you through the topmost ecommerce
trends that you should know if you are planning to expand your online retail business.

Take a quick read at the below trends.

11 Ecommerce Trends Leading the Way Forward

1. Online Shopping Getting Better With Augmented Reality

AR changes the game in the ecommerce industry. Now the shoppers can visualize the item they
want to buy and can decide thereafter. Especially in industries like fashion and home decor, AR
gives the customers a better feel for the item without seeing it in person. AR enables the person
to view the products in 3D models and lets the users feel the look of the product after using it.

2. Increasing Volume of Voice Search

More and more people are using smart speakers and also rely on voice assistants to finish their
daily tasks. By 2025, 75% of US households will have a smart speaker according to Loop
Ventures. When houses depend more on smart speakers, they will use voice search to shop
online, maintain their livelihood, and order food. The increasing voice search generates more
opportunities for ecommerce businesses to create content with the keyword research strategy.

3. AI Facilitates Retailers Know More About Shoppers

AI and ML enable customers to enjoy automated and personalized shopping experiences. AI
gathers data about customers' experiences when they buy and what they are looking for in a
product or a service. Organizations now observe that people are keen to find out about the
brands and AI is programmed accordingly.

4. Creating Individualized Experiences with On-site Personalization

The buyers can be from B2C or B2B, they want personalized and custom shopping experiences
online. With an AI data integration system, the buyer always gets personalized product
recommendations and details about customer service. Implementing these personalized
experiences on-site will great a great impact on the company's revenue generation. The brands
now harness and leverage more data to create relevant experiences for shoppers who feel it is
tailor-made.

5. Big Data Plays Big Enough to Give Personalized Experiences

There are so many consumers today who know the essence of shopping from ecommerce sites.
However, they also know that their data is also getting collected and that it can put them at a
risk. The experts have mixed feelings about the advantages of big data and how it can affect
personalized shopping experiences.

The tech giants are continuing with the business expansion by introducing more services in-
house. So personalization is going to make its way to the internet of things. Apart from the
suggestions seen on search engines and shopping platforms, they will also be seen on
thermostats and doorbell cameras.

6. Chatbots enhancing Shopping Experiences

Chatbots are a great way to personally interact with online shoppers. It is as good as an in-store
sales associate who will do it for you. Shoppers today want to buy the product in a few clicks.
Chatbots support here to save the sale and help them buy exactly what they want.

The system of chatbots is going to drastically change the way people shop online. They will
evolve into one of the most important marketing tools of all time.

7. Mobile Shopping Still at Number 1 Position

Mobile shopping will permit customers to buy from anywhere around the world. For that, you
must ensure your ecommerce site is responsive on your mobile and also through the web apps.
Else, you are sure to miss out on the opportunities. The shoppers who are mobile users must
find convenience in shopping as well as in making payments.

8. Multiple Payment Options

When it comes to deciding on the mode of payment, customers have their individual choices.
They might also decide to cancel the sale if they are not able to pay the way they want from the
website. Hence, a wide variety of payment options needs to be given to enable higher
conversions on mobile devices. Also, they can save their payment information and will be able
to check out faster next time by referring to their previous purchases.

9. Headless and API driven Ecommerce

Headless commerce is a wonderful solution that enables online stores to decouple their
ecommerce platform completely from the frontend presentation layer. A lot of ecommerce
businesses are adopting this technology because it gives flexibility at the backend. Also, SEO,
digital experiences, and content marketing is a bonus here. The headless gives more control
over the content and customer journey at the checkout time.

10. Videos Impact Customers’ Decisions

The videos are a great source of customer engagement. It is here to stay almost forever. If you
start creating videos for your website, that will be a great way to instantly take away the
customer’s attention and then inform them about your product or service. You can use
podcasting and short video content to amplify the opportunities for buyers to learn about the
ecommerce brands’ products and services that they are looking for. Video helps in explaining
and showcasing products better than images can do.

11. Switching Over To Sustainability

Businesses and consumers are now becoming well aware of the environment and surroundings.
Consumers are now using products consciously and that has changed the way they shop and
from which places they shop. Because that is after all going to impact the environment and
cause the related effects. A survey found that 50% of participants wanted more sustainable
products and 75% wanted minimum packaging. Businesses are now finding a way to become
paperless by using biodegradable packaging and using recyclable supplies.

Final Thoughts

Ecommerce is brimming with a lot of trends, news, and developments nowadays. With the
evolving technology, people are also evolving. Since ecommerce is bringing it all together, we
are heading towards a bright future. Even if your business has just got launched or else you are
planning to revamp your traditional retail business, you are never too late. You can always start
from where you are and catch up with the pace by learning the new possibilities and options
available. You can thereafter evaluate which trends suit your business the most. Consumers will
always remain in the driver's seat and the ecommerce businesses will need to customize the
journey for them.