A Look Forward: Marketing and Retargeting Trends to Embrace in 2022

The Covid-19 outbreak has taught marketers that having a web presence is crucial for your company. With more e-commerce than ever seen before, the online sphere is continuing to evolve. It is not surprising that the marketing strategies that we were aware of are beginning to transform. The need to create a website is no more an option but a necessity. As we are in the middle of this year, your marketing strategy has to keep up with this digital evolution for you to stay relevant. From the rise of Gen Z domination and the new focus on the user experience over social platforms, in this post, we have collated some vital marketing and retargeting trends for you to get to the top. Keep reading to learn how you can skyrocket your campaigns in the upcoming months

Concentrating on customer satisfaction

Throughout the pandemic, we have seen a shift in the consumer role. As industry boomed and high street shops dwindled, the post-pandemic consumers now have a vast cluster of competitors to pick from while buying an item, thus, making it difficult to stand out in their position. In 2022 and beyond, the focus of the marketers will no longer be on convincing their customers in purchasing their products, but they will be convincing the customers to stay. To gain customer retention will be creating quality service and a seamless user experience as well.

From various statistics and data, it can be seen that almost UX pathways and incorporate conversational marketing elements into your strategy so that your customers remain satisfied. The key is to deliver a more personal experience. You can try adding an inbound sales team, feedback forms, and chatbots to your strategy so that your customers feel that they are served and heard individually, which mimics the one-to-one communication that is found in the physical stores. When you build deeper customer relationships all over the purchasing experience, it will not only increase customer retention but will also boost profit by approximately 25%.

VR (Virtual Reality) and AR (Augmented Reality) Advertising

With the evolution of the marketing world, the role of new and innovative smart technologies has also evolved. When we begin the new era of VR, this year is the biggest yet for the new methods of augmented advertising. We will see how AR and VR are used to promote services and products, forever changing marketing. These are often referred to as 360-degree marketing. Most businesses use this kind of marketing to increase purchasing decisions and improve buyers’ awareness. AR and VR in your marketing strategy will offer a drastic competitive advantage.

Trying on a business card is a good starting point to adding AR functionality. This can be interactive by highlighting the contact information in some creative ways. Data suggests that AR users are expected to reach 48 million by the end of this year, with the rising social media platforms providing avenues for augmentation. The smart marketers pick up the advertising portal of AR after the pandemic as the driving force for change in the future of social media marketing. There has been a global 58% increase in the digitalization of customer interaction.

With the decline in physical high streets, nowadays, businesses are using VR and AR to create an augmented reality for their clientele that mimics their physical shopping. These augmented reality filters will not only improve online sales and customer experience but will the smart marketers have caught in the potential virality of AR too. Making AR-powered fun filters can improve your promotion game significantly. It will also increase your chance of going viral among your target audiences. For example, with the use of Snapchat to create a Taco Face Filter that is AR-powered, Taco Bell received 224 million views just a day after releasing the fun marketing campaign. Using the trending potential of AR within your marketing strategy can skyrocket your engagement on social media, thus driving new customers into your website.

Retention and Retargeting

Present times are all about improving customer retention. As more e-commerce marketers emerge than ever before, 2022 is the best time for marketers to aim at their retargeting skills for bringing those sales leads back to checkout. When you gain loyal customers, your brand awareness will increase, and your reputation will improve as well. The happier the customers are, they are more likely to share your content with family and friends over social channels. This will give you free promotional content.

If you wish to gain those loyal customers, first, you need to learn more about them. If you wish your customers to make it through the sales funnel, focusing on your audience retargeting strategy is vital. Start to incorporate smart tools into your marketing strategy that plan out your campaign of retargeting actively depending on the dates, devices, and locations associated with your target consumers. Having a robust insight into your demographic is quite important as your Ad retargets will most probably reach the proper place drawing more customers into your site

Domination of Gen Z

The stars of 2022 and beyond could be Gen Z, who are the ones your marketing campaigns have to watch. In the past two decades, marketing executives have been obsessed with this millennial generation and their particular sell points. But when their hotspots for the sales leads hit their 40s, then for success in social media marketing, it is the best time to turn to our younger generation. Gen Z’s are like no other. They are the first digital natives growing up in the technological evolution era and the most diverse target audience. When it comes to the advertising strategy and more difficult to reach, this makes them smarter.

The core of this Gen Z is targeting their trends and social media platforms. It is better to dedicate time in organic forms of marketing, like participating with Instagram trends or maybe consulting the influencers to drive up the swipe-up engagements. It is advisable to diversify your content for speaking to the individual personality directly. It is difficult to secure a robust connection with Gen Z, but they are quite a loyal audience, and they will never hesitate to share your content if, according to them, it speaks up to their passions. Various studies have revealed that around 58% of the demographic are more likely to shop with online brands providing diverse content speaking directly to their beliefs and personality.

Upsurge in visual content

This is the year of an increase in visual and short-form content creation. YouTube reels and Instagram Reels are the top content channels based on the video. Thanks to their ability to capture attention as well as lead to a stronger engagement than any other content. Video marketing will play a prominent role in 2022. More videos mean added exposure. A recent study has shown that visual content like video and animation will account for around 82% of the overall online consumer traffic this year. This will more likely to spark the first page of the SERP ranking than the rest of the strategies. Various studies reveal that over 68% of online consumers prefer learning about a new product or service from a short video. To cope with what the customers are on the hunt for, 2022 is the time for the brands to groom their content marketing skills for a future based on the video.

In 2022 we will view more videos in the efforts of diverse marketing. Moreover, advertising formats, websites, and email marketing campaigns will incorporate more video content. With the improvement in tracking technology, more companies will be seen to invest in video advertising. It is recommended to invest your time in producing your brand’s high-quality video content. For this, the video maker tool can assist you. More of your budget needs to go toward producing videos. You can collect user-generated content by encouraging the customers to capture their purchases.

Wrapping up

These are the more vital and likely to be very impactful trends of digital marketing to look out for in this era. From customer satisfaction, visual content, AR advertising, and retention to retargeting, there are lot many to unpack. Fasten in marketing as this year can be one of the trickiest years when discussing targeting strategy and campaign success. With the online sphere continuing to diversify every year, there can be a larger audience, but more niches are also there for you to target with your content. Think out of the box, think digital, and try new tactics. The remaining months of 2022 are going year for creatives.